This piece was created during my senior year in the fall of 2021. Throughout the course, I worked on a project of my choosing to show what I knew about mass communication theory and research methods. I decided to create a media literacy campaign and landed on the topic of Paid Partnerships on Instagram. My target audience for this campaign was influencers or aspiring influencers who wanted to be successful in the social media industry regarding paid partnerships. It satisfies learning objective two, because it successfully shows information tailored to the target audience with a clear plan of how it should be posted. Throughout the project I had to adapt my ideas from what I originally envisioned to what would actually work.
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