{"id":120,"date":"2022-03-14T19:15:37","date_gmt":"2022-03-14T19:15:37","guid":{"rendered":"https:\/\/emilybuellesbach.knight.domains\/communication\/?page_id=120"},"modified":"2022-05-02T22:31:46","modified_gmt":"2022-05-02T22:31:46","slug":"social-media-best-practices-white-paper","status":"publish","type":"page","link":"https:\/\/emilybuellesbach.knight.domains\/communication\/social-media-best-practices-white-paper\/","title":{"rendered":"Social Media Best Practices White Paper"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"120\" class=\"elementor elementor-120\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30bca27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30bca27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bbd0fd\" data-id=\"9bbd0fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a9cde4 elementor-widget elementor-widget-text-editor\" data-id=\"8a9cde4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.0 - 08-08-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h3><u>Learning Outcome 1 and 2:<\/u><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53579de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53579de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9b607e\" data-id=\"f9b607e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb92688 elementor-widget elementor-widget-text-editor\" data-id=\"eb92688\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0 \u00a0This white paper was for my Mass Communication Theory senior capstone course, in the Fall of 2021. The target audience for this paper was college admission professionals as well as my professor. The first learning outcome is is to answer communication questions using appropriate research. I analyzed, summarized, and formulated three solutions to advancing admission professionals&#8217; use of social media for higher education institutions. The second learning outcome is to create messages appropriate to the audience, purpose, and context. A white paper involves a different writing style, which is formal, persuasive, and direct. It also includes infographics, other visuals, and an easy to follow format. I adapted my information to follow the format of a white paper as well as to be deemed as professional, as if it could be used at a board meeting.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50380f4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50380f4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cc62dd5\" data-id=\"7cc62dd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6804949 elementor-widget elementor-widget-text-editor\" data-id=\"6804949\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:file {\"id\":295,\"href\":\"https:\/\/emilybuellesbach.knight.domains\/communication\/wp-content\/uploads\/2022\/03\/Social-Media-Best-Practices-for-College-Admissions-Professionals-2-3.pdf\",\"displayPreview\":true} -->\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/emilybuellesbach.knight.domains\/communication\/wp-content\/uploads\/2022\/03\/Social-Media-Best-Practices-for-College-Admissions-Professionals-2-3.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Social-Media-Best-Practices-for-College-Admissions-Professionals-2-3.\"><\/object><a id=\"wp-block-file--media-04bad6e3-20a1-49dc-b2ea-ed0a1cdcdc50\" href=\"https:\/\/emilybuellesbach.knight.domains\/communication\/wp-content\/uploads\/2022\/03\/Social-Media-Best-Practices-for-College-Admissions-Professionals-2-3.pdf\">Social-Media-Best-Practices-for-College-Admissions-Professionals-2-3<\/a><a href=\"https:\/\/emilybuellesbach.knight.domains\/communication\/wp-content\/uploads\/2022\/03\/Social-Media-Best-Practices-for-College-Admissions-Professionals-2-3.pdf\" class=\"wp-block-file__button\" download aria-describedby=\"wp-block-file--media-04bad6e3-20a1-49dc-b2ea-ed0a1cdcdc50\">Download<\/a><\/div>\n<!-- \/wp:file -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learning Outcome 1 and 2: \u00a0 \u00a0This white paper was for my Mass Communication Theory senior capstone course, in the Fall of 2021. The target audience for this paper was college admission professionals as well as my professor. The first learning outcome is is to answer communication questions using appropriate research. I analyzed, summarized, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/emilybuellesbach.knight.domains\/communication\/wp-json\/wp\/v2\/pages\/120"}],"collection":[{"href":"https:\/\/emilybuellesbach.knight.domains\/communication\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emilybuellesbach.knight.domains\/communication\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emilybuellesbach.knight.domains\/communication\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emilybuellesbach.knight.domains\/communication\/wp-json\/wp\/v2\/comments?post=120"}],"version-history":[{"count":6,"href":"https:\/\/emilybuellesbach.knight.domains\/communication\/wp-json\/wp\/v2\/pages\/120\/revisions"}],"predecessor-version":[{"id":468,"href":"https:\/\/emilybuellesbach.knight.domains\/communication\/wp-json\/wp\/v2\/pages\/120\/revisions\/468"}],"wp:attachment":[{"href":"https:\/\/emilybuellesbach.knight.domains\/communication\/wp-json\/wp\/v2\/media?parent=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}