For my senior capstone, I am conducting a project to see how effective the Super Bowl commercials of a special product category, beverages, were in 2023 and what they used to be effective.
I analyzed advisements that were randomly selected from USA Today’s Ad Meter’s Super Bowl commercials, which shows the immediate response to the advisement. I have only selected the 11 beverage advisement, which includes alcoholic and non-acholic, and randomly selected from that list. I kept the order that they were in from the USA Today report the same when separating them.
