Media Effects Analysis
This essay was for my Communication and Technology Social Change course. The goal of this assignment was to take media and technology and analyze a newer communication medium. For my communication medium I chose the Uber app and applied the McLuhan’s Tetrads of Media. In order to apply his media the criteria: to enhance, media retrieve, reversal flip, and medium obsolete had to be met. My audience was my professor however my intended was consumers using the Uber app.



