Company: US Soccer Federation
Position: Social Media Coordinator
Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-galske/
US Soccer Federation Instagram: https://www.instagram.com/ussoccer/
The United States Soccer federation has been around since 1913. The federation has since grown and is advocating for players all across the U.S. Meet Brittany Galske, the social media coordinator for the federation. Brittany has been working for the federation since 2018 and is responsible for reviewing all of the social media posts about the players as well as interviewing the athletes. When Brittany first started at the federation she was the sports equipment manager and she eventually worked her way up to her current position. I was drawn to Brittany because she has the ability to control what goes on Instagram, Facebook and Twitter for the federation. In addition, I chose her because she does a really good job of finding a way to make her posts about the players fun and engaging. I decided on her because she is setting the example for women who want to work in sports on the soccer side. Furthermore, I recognized her because she has a strong passion for soccer and the work she does every day.
Brittany does an excellent job of verifying with the player about what information they want out of the public’s eye. From the academic article written by Cassilo “boundary turbulence is necessary in some cases” (2019, p. 244). This quote points out how some sports reporters may cross over the boundaries that the player and reporter have set in order for the reporter to get the athlete’s full emotions. Furthermore, Brittany has organized the players by highlights on the U.S. Soccer Instagram page that she runs. That way when she completes an interview with an athlete she can easily insert it into the correct highlight spot on the US Soccer Instagram page. An example of this can be seen on the page when she did her post about Alex Morgan and her team’s new uniforms. She then inserted Alex’s post into the highlight she has of her.
In the future, Brittany hopes to continue to work for the soccer federation in her current position which allows her to plan out the questions she will ask the players in advance. She has confidence about her ability to open more doors for women to enter into the sports world. In addition, she aspires that more women will see her work and that she will inspire young women to pursue a career in the sports world. Brittany would like to continue posting highlights and interviews of players on social media. Brittany feels that her work is extremely important especially when it comes to working with the soccer teams as a whole and sees herself in this role for a long time. Brittany has taught me the importance of advanced planning especially when it comes to interviewing players. She has also taught me the importance of privacy management which is a concept that is extremely important in the sports world. I plan to take what I have learned from Brittany and apply it to my own life and future roles I may have.
Citation:
Cassilo, D. (2019). Privacy violations and Mobile Streaming Video: Examining organizational social media policies and Antonio Brown’s facebook live stream. Sport in Society, 24(2), 235–251. https://doi.org/10.1080/17430437.2019.1634692
