Over the course of Summer 2021, I served as an Art Director working with a team of individuals to create a marketing campaign for the Mall of America's 30th Birthday. The target of this project was to embrace Gen-Z, nostalgia, and increase foot traffic in the mall. My team worked directly with the marketing department at the Mall of America and conducted our work remotely.
Our concept was to create an interactive scavenger hunt using the modern technology of QR codes. Our vision was to place these at different points throughout the mall and once all codes were found, winners would receive a prize.
As an Art Director, I collaborated with my team in order to show the marketing team at Mall of America our plans and how they could be executed. Above is a promotion poster along with an infographic about how Gen-Z prefers to shop.
Final Pitch