Learning Outcome 1 and 2:
This white paper was for my Mass Communication Theory senior capstone course, in the Fall of 2021. The target audience for this paper was college admission professionals as well as my professor. The first learning outcome is is to answer communication questions using appropriate research. I analyzed, summarized, and formulated three solutions to advancing admission professionals’ use of social media for higher education institutions. The second learning outcome is to create messages appropriate to the audience, purpose, and context. A white paper involves a different writing style, which is formal, persuasive, and direct. It also includes infographics, other visuals, and an easy to follow format. I adapted my information to follow the format of a white paper as well as to be deemed as professional, as if it could be used at a board meeting.
